Reports for distributors: which numbers to watch

19.10.2026

Three or four numbers that show a distributor what sells, who buys, and where time is lost.

Why "it feels like it is going well" is not enough

With many orders you cannot tell by feel which product is stuck, which shop is ordering less, or where most of the time goes. A few simple reports answer these questions.

Four reports to start with

Sales by period: is turnover growing from week to week?
Best-selling products: which ones you must never run out of.
Most active shops, and those that ordered less: who to call.
Delivery results: how many orders arrived on time, and where the problems were.

What to do with the numbers

Call a shop that cut its orders and find out why.
Put a slow-moving product on promotion.
Never let your best seller run out.
If delivery drags, look at routes and how loaded each driver is.

Conclusion

Reports only help if orders are collected in one place. In Strelf a company has a reports page that shows this information from its orders.

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