How to take orders from shops so that nothing gets lost
19.10.2026
For distributors: why orders get lost in phone calls and WhatsApp, and how to move to managing them in one place.
Where orders get lost
At many distributors orders arrive in different ways: by phone, on WhatsApp, in the notebook of an agent who visited the shop. The same shop writes one way today and another tomorrow.
- A message gets buried under other chats.
- A quantity said out loud is remembered differently later.
- When copying by hand in the evening, one line is missed.
- The driver does not know what to load or how much money to collect.
What a good system has
- The shop picks products from a catalog, so quantity and price are not wrong.
- Orders are in one list with a status: received, picked, on the way, delivered.
- The driver sees their route and what to bring to each shop.
- The shop sees where its order is, so it does not call you.
How to start
You do not have to move everything at once. Start with two or three regular shops, upload your catalog, and take only those shops' orders in the system for a week. The rest will follow easily.
That is what Strelf is for: a shop orders from every supplier with one cart, and a company manages orders and delivery in one place. It is free for shops.
Try Strelf
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- Problems at delivery: damaged or missing items and how to resolve them
- Order changes and cancellations: what to do when a shop changes its mind
- Delivery zones and the shop's pin on the map: why they matter
- A driver's day: loading, delivery, handover
- How to start online orders with your shops: a first-week plan
- Order picking in the warehouse: how to speed it up and make fewer mistakes
- Shop inventory: when and how much to order
- Reports for distributors: which numbers to watch
- How to grow sales with shops: repeat orders and good service
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- Cash on delivery: how to keep track of it without the headache
- For shops: how to order from several suppliers with one cart
- Wholesale prices and catalog: how to set them up as a distributor