Wholesale prices and catalog: how to set them up as a distributor

19.10.2026

How to keep your product catalog, wholesale prices and promotions in order so shops can order without mistakes.

Why price management is hard

A distributor often has thousands of products, and prices change because of the supplier or a promotion. If a shop has an old price, there is an argument at delivery.

Signs of a good catalog

Each product has a name, a unit (piece, case) and a price.
Products are grouped in categories so a shop finds them fast.
A price is changed in one place and updates for every shop at once.
A photo helps, especially to tell similar products apart.

Prices and promotions

Decide who gets which price: one for everyone, or another for regular shops.
Give a promotion an end date, so the price returns on its own afterwards.
Warn shops about a price change in advance.

A practical tip

Start with your 20 to 30 best-selling products. Once shops are used to it, add the rest of the catalog slowly.

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